Disruption: How To Embrace It

Today, it is easier to transform ideas into reality with the platforms present. To identify how many of them are going to be disruptive in nature is a question we should ask ourselves. Let us know what disruption means from the words of an expert.

Harvard Business School professor and disruption guru Clayton Christensen says that a disruption displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile.

I wanted to highlight this topic because most of us out there never know when a disruptive idea will turn into reality. We only become aware when we hear it on the news or through some other form of media.

Let us first look at some of the disruptive changes that have happened in the recent past. In India, I would say Uber and 3D printers are the perfect examples of disruptive ideas. Uber has a major chunk of the market while 3D printing is relatively expensive now, once the adoption increases the prices will fall.

A couple of years back when Amazon launched as an online bookstore, it just had books!. It changed the way people bought books. Why was that?. It was because anyone could go online and buy them cheap and all your favourite authors were available at your doorstep. Now they sell everything from stationery to providing storage on the cloud.

When I say how to Embrace it?,  I am basically going to give you a few simple things that you can do so that you are aware of the latest things happening around you. Whether you are an Entrepreneur, Enthusiast, Angel investor or the common man, keep these things in mind.

  1. Grow your network both online and offline.
  2. Join forums where people post ideas. Trust me they do exist. Just need to look in the right places.
  3. Find influencers and subscribe to their updates. That would keep you abreast of all the happenings in the industry.
  4. Attend all startup conferences that happen in your state and if it is your full-time occupation, I would say scour the country.
  5. Join online funding sites, one of my favourites is the online platform called “Kickstarter”. A place where you can post your ideas and if people like your ideas they will pledge for it.

My two cents on this is that there are always going to be times when some companies really surprise us by doing the things they do. The intention behind this article is that you have an overall understanding of the potential disruptive ideas out there and how you can be a part of something that is bigger than all of us.

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