Churn Management – Proactive and Reactive Approaches

Churn Management – Proactive and Reactive Approaches

What is churn management? In simple words, setting up a streamlined process internally to keep track of all your valued customers and ensuring that they are getting the right amount of attention and not feel left out.

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The Art Of Reconnecting With Clients

The Art Of Reconnecting With Clients

Why is reconnecting with clients such a daunting task in the digital age. This is harder in the case of tech touch companies. We have tools that have made it easier to reconnect with anyone but at the end of the day it still feels as if there is a disconnect. People in client facing roles know what I am taking about

Customer Relationship Management In The Digital Age

Customer Relationship Management In The Digital Age

There is no right way to do it. It is all about what works and what doesn't. When we talk about Customer Relationship Management(CRM) it does not only entail solving the issue right away. This would anyway have to be 'one' of the outcomes. Notice how I stressed on the word one

How To Arrive At Crafting A Content Strategy

How To Arrive At Crafting A Content Strategy

My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.

Digital Transformation : S.M.A.C

Digital Transformation : S.M.A.C

Every business owner wants his company to be scalable, adaptable and future-proof.They need to understand what S.M.A.C is all about. Social, Mobile, Analytics & Cloud Computing hold the key to how each business grows based on how well they create a strategy and integrate it with their operations.

How To Effectively Materialise Your Ideas In The Digital Age

How To Effectively Materialise Your Ideas In The Digital Age

Effectively Materialising your ideas Ideas in the digital age is easier and cheaper. We have access to so many platforms that weren't there about 15 years ago. I am going to highlight two ways by which you can materialise your ideas based on resources,time & money.