When your customers are thoroughly engaged and you keep an eye on their adoption metrics, churn is something that you won't find in your dictionary.
Why is reconnecting with clients such a daunting task in the digital age. This is harder in the case of tech touch companies. We have tools that have made it easier to reconnect with anyone but at the end of the day it still feels as if there is a disconnect. People in client facing roles know what I am taking about
People dealing with clients on a regular basis need to understand the pain points and the need to set expectations. Each organization has a set of standards based on which it decides the level of expectations to be set. The usual suspects are size, wants and needs, client type and willingness to pay.
My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.