Why is reconnecting with clients such a daunting task in the digital age. This is harder in the case of tech touch companies. We have tools that have made it easier to reconnect with anyone but at the end of the day it still feels as if there is a disconnect. People in client facing roles know what I am taking about
People dealing with clients on a regular basis need to understand the pain points and the need to set expectations. Each organization has a set of standards based on which it decides the level of expectations to be set. The usual suspects are size, wants and needs, client type and willingness to pay.
There is no right way to do it. It is all about what works and what doesn't. When we talk about Customer Relationship Management(CRM) it does not only entail solving the issue right away. This would anyway have to be 'one' of the outcomes. Notice how I stressed on the word one
My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them.
This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
Every business owner wants his company to be scalable, adaptable and future-proof.They need to understand what S.M.A.C is all about. Social, Mobile, Analytics & Cloud Computing hold the key to how each business grows based on how well they create a strategy and integrate it with their operations.
Effectively Materialising your ideas Ideas in the digital age is easier and cheaper.
We have access to so many platforms that weren't there about 15 years ago.
I am going to highlight two ways by which you can materialise your ideas based on resources,time & money.
Startups are always waiting for the right time to go social.
Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.