How To Create A Meaningful Social Footprint For Your Startup

How To Create A Meaningful Social Footprint For Your Startup

Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.

Digital Marketing For Startups Part 1: The Checklist & How To Scale

Digital Marketing For Startups Part 1: The Checklist & How To Scale

When you are a growing company with limited resources and funds you have to find other ways in which you can scale your business without incurring a lot of expenses. One of the ways to do that is to think about how your company can build a digital marketing strategy and invest in a few things that would help you scale effectively.

Digital Marketing Part 4: Customer Retention & Satisfaction

Digital Marketing Part 4: Customer Retention & Satisfaction

It has become so easy to understand and serve your customers in the digital age. The big question is how are you going to ensure that you serve your customers well. What is your strategy to ensure customer retention and satisfaction?

Digital Age: Customerization & Customer Co-Creation

Digital Age: Customerization & Customer Co-Creation

In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services. It is a way of empowering your customers.

Branding & Engagement Part 2: How Brands Engage With Customers

Branding & Engagement Part 2: How Brands Engage With Customers

This is the continuation of the original piece titled How Brands Engage With Customers. This gives you more information as to how well brands engage their audience by understanding their issues.