Startups are always waiting for the right time to go social.
Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.
In today's world, the making or breaking of a brand can happen in a very short period of time thanks to social media. This is about how do you deal with a crisis.
When you are a growing company with limited resources and funds you have to find other ways in which you can scale your business without incurring a lot of expenses.
One of the ways to do that is to think about how your company can build a digital marketing strategy and invest in a few things that would help you scale effectively.
It has become so easy to understand and serve your customers in the digital age. The big question is how are you going to ensure that you serve your customers well.
What is your strategy to ensure customer retention and satisfaction?
In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services.
It is a way of empowering your customers.
Once you have established yourself on Social media the next logical step towards reaching out to a wider audience would be via Influencer marketing.
This is the continuation of the original piece titled How Brands Engage With Customers.
This gives you more information as to how well brands engage their audience by understanding their issues.