Crisis Management In The Digital Age

Crisis Management In The Digital Age

In today's world, the making or breaking of a brand can happen in a very short period of time thanks to social media. This is about how do you deal with a crisis.

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Digital Marketing Part 3 : How To Create That Special Bond

Digital Marketing Part 3 : How To Create That Special Bond

In the beginning, when the internet adoption was not that prevalent the number of ways that brands could show their customers that they care were limited. In the Digital age, the number of ways just keep growing and brands keep finding new ways to engage and connect with their audience.

How To Maximise Your Impact On Social Media Platforms

How To Maximise Your Impact On Social Media Platforms

Today every social media platform has its own uniqueness. People use different profiles in different ways suited to their needs. There is always these question that pops up once every while as to whether you are using it the right way, have you optimised it right? Is your network growing? To answer most of these [...]

How To Create A Blog That Your Audience Will Love

How To Create A Blog That Your Audience Will Love

No two life experiences are the same. This is the case with blogs and bloggers. Everyone writes with a purpose. Whether that purpose is because it's your job or because you want to share your experience & thoughts with the rest of the world, every blog has an audience. Now here's the real question: Did you [...]

Gamification: Why It Should Be A Part Of Your Long-Term Strategy

Gamification: Why It Should Be A Part Of Your Long-Term Strategy

I love playing games and when I say games: sit in the corner of my room, fire up my PC and start playing.Most of your day you spend it online. So as a brand how do you ensure that when you visit my page or use my product or service, you feel engaged? It is [...]

Social Marketing: Why We Need It Now More Than Ever

Social Marketing: Why We Need It Now More Than Ever

In this age of Networking. I am just amazed as to how well connected we are in today's world. The reason I decided to shine some light on this topic is that we are all connected virtually. Ask anyone you know about how well connected they are, and they would say I have X no of [...]