Branding & Engagement Part 2: How Brands Engage With Customers

Branding & Engagement Part 2: How Brands Engage With Customers

This is the continuation of the original piece titled How Brands Engage With Customers. This gives you more information as to how well brands engage their audience by understanding their issues.

Digital Marketing Part 3 : How To Create That Special Bond

Digital Marketing Part 3 : How To Create That Special Bond

In the beginning, when the internet adoption was not that prevalent the number of ways that brands could show their customers that they care were limited. In the Digital age, the number of ways just keep growing and brands keep finding new ways to engage and connect with their audience.

How To Maximise Your Impact On Social Media Platforms

How To Maximise Your Impact On Social Media Platforms

Today every social media platform has its own uniqueness. People use different profiles in different ways suited to their needs. There is always these question that pops up once every while as to whether you are using it the right way, have you optimised it right? Is your network growing? To answer most of these [...]

How To Create A Blog That Your Audience Will Love

How To Create A Blog That Your Audience Will Love

No two life experiences are the same. This is the case with blogs and bloggers. Everyone writes with a purpose. Whether that purpose is because it's your job or because you want to share your experience & thoughts with the rest of the world, every blog has an audience. Now here's the real question: Did you [...]

Gamification: Why It Should Be A Part Of Your Long-Term Business Strategy

Gamification: Why It Should Be A Part Of Your Long-Term Business Strategy

I love games be it indoor or outdoor. The reason I love it is because it is engaging. Today, most of us spend a considerable amount of time online. As a brand, how do you ensure that when visitors use your product or service, they feel engaged? It is not necessary that every Brand wants [...]

Social Marketing: Why We Need It Now More Than Ever

Social Marketing: Why We Need It Now More Than Ever

In this new age of social media, I am amazed to see how well-connected people from different age groups are. The reason I decided to shine some light on this topic is to help us understand how these connections can be used for the greater good. The question is "How many of us actually leverage these [...]