My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
When we talk about an audience it is irrespective of whether it is for your brand, blog, products or services. What really matters is what type of an audience you want to target.Why do you want to target them?. What problems are you going to solve? It is very important to figure out who your target [...]
No two life experiences are the same. This is the case with blogs and bloggers. Everyone writes with a purpose. Whether that purpose is because it's your job or because you want to share your experience & thoughts with the rest of the world, every blog has an audience. Now here's the real question: Did you [...]
In today’s day and age, it is paramount that a band have a content strategy or is at least planning to have one and align it with their SEO strategy. Content strategy can be in the form of videos, audio, books, blogs, websites, gamification etc. Customers are continuously scouring the internet for information about brands. [...]