Digital Transformation : S.M.A.C

Digital Transformation : S.M.A.C

Every business owner wants his company to be scalable, adaptable and future-proof.They need to understand what S.M.A.C is all about. Social, Mobile, Analytics & Cloud Computing hold the key to how each business grows based on how well they create a strategy and integrate it with their operations.

Digital Marketing Part 4: Customer Retention & Satisfaction

Digital Marketing Part 4: Customer Retention & Satisfaction

It has become so easy to understand and serve your customers in the digital age. The big question is how are you going to ensure that you serve your customers well. What is your strategy to ensure customer retention and satisfaction?

Digital Age: Customerization & Customer Co-Creation

Digital Age: Customerization & Customer Co-Creation

In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services. It is a way of empowering your customers.

Branding & Engagement Part 2: How Brands Engage With Customers

Branding & Engagement Part 2: How Brands Engage With Customers

This is the continuation of the original piece titled How Brands Engage With Customers. This gives you more information as to how well brands engage their audience by understanding their issues.

Digital Marketing Part 3 : How To Create That Special Bond

Digital Marketing Part 3 : How To Create That Special Bond

In the beginning, when the internet adoption was not that prevalent the number of ways that brands could show their customers that they care were limited. In the Digital age, the number of ways just keep growing and brands keep finding new ways to engage and connect with their audience.

Content Strategy Part 1: Who Is Your Target Audience

Content Strategy Part 1: Who Is Your Target Audience

When we talk about an audience it is irrespective of whether it is for your brand, blog, products or services. What really matters is what type of an audience you want to target.Why do you want to target them?. What problems are you going to solve? It is very important to figure out who your target [...]