My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
In today’s day and age, it is paramount that a band have a content strategy or is at least planning to have one and align it with their SEO strategy. Content strategy can be in the form of videos, audio, books, blogs, websites, gamification etc. Customers are continuously scouring the internet for information about brands. [...]