Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.
Today every social media platform has its own uniqueness. People use different profiles in different ways suited to their needs. There is always these question that pops up once every while as to whether you are using it the right way, have you optimised it right? Is your network growing? To answer most of these [...]
In this new age of social media, I am amazed to see how well-connected people from different age groups are. The reason I decided to shine some light on this topic is to help us understand how these connections can be used for the greater good. The question is "How many of us actually leverage these [...]
Why has it become so important for brands to engage with customers? Is there a need to do that and if there is, would you want to invest time and resources to create those experiences? Core values are different for different brands. Core values define what the brand stands for. Brands built with the sole [...]