Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.
Today every social media platform has its own uniqueness. People use different profiles in different ways suited to their needs. There is always these question that pops up once every while as to whether you are using it the right way, have you optimised it right? Is your network growing? To answer most of these [...]
Why has it become so important for brands to engage with customers? Is there a need for brands to do that and if there is, how many brands can invest in creating those experiences. The reasoning behind this lies in the core values which make up the brand name. If the brand is created with the sole [...]