How To Create A Meaningful Social Footprint For Your Startup

How To Create A Meaningful Social Footprint For Your Startup

Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.

Digital Age: Customerization & Customer Co-Creation

Digital Age: Customerization & Customer Co-Creation

In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services. It is a way of empowering your customers.

How To Maximise Your Impact On Social Media Platforms

How To Maximise Your Impact On Social Media Platforms

Today every social media platform has its own uniqueness. People use different profiles in different ways suited to their needs. There is always these question that pops up once every while as to whether you are using it the right way, have you optimised it right? Is your network growing? To answer most of these [...]

Social Marketing: Why We Need It Now More Than Ever

Social Marketing: Why We Need It Now More Than Ever

In this new age of social media, I am amazed to see how well-connected people from different age groups are. The reason I decided to shine some light on this topic is to help us understand how these connections can be used for the greater good. The question is "How many of us actually leverage these [...]

How Brands Engage With Customers

How Brands Engage With Customers

Why has it become so important for brands to engage with customers? Is there a need to do that and if there is, would you want to invest time and resources to create those experiences? Core values are different for different brands. Core values define what the brand stands for. Brands built with the sole [...]