Once you have established yourself on Social media the next logical step towards reaching out to a wider audience would be via Influencer marketing.
This is the continuation of the original piece titled How Brands Engage With Customers.
This gives you more information as to how well brands engage their audience by understanding their issues.
In the beginning, when the internet adoption was not that prevalent the number of ways that brands could show their customers that they care were limited.
In the Digital age, the number of ways just keep growing and brands keep finding new ways to engage and connect with their audience.
Now that you have collected data about your consumers, how do you effectively target them? Consumers will be at different stages in the consumer decision journey. The main task now is to find ways to target them at these different stages and make better your marketing efforts.
When we look at generating insights in the digital age, information is available but we need to understand where to find the right kind.
One of the most useful ways to get this information is by understanding the consumer decision journey.
Now that you have your audience, earned, owned and paid media strategies in place and also figured out a way to optimise your content, the only thing left to do is how do you apply the final touches.
You have invested time and money to create core strategies for your content. So this is what comes after. Consider this as the final touch up to your content.
This is what makes your content presentable for search engines and all of those other things that are necessary to ensure that your content reaches the right audience.