Branding & Engagement Part 2: How Brands Engage With Customers

Branding & Engagement Part 2: How Brands Engage With Customers

This is the continuation of the original piece titled How Brands Engage With Customers. This gives you more information as to how well brands engage their audience by understanding their issues.

Digital Marketing Part 3 : How To Create That Special Bond

Digital Marketing Part 3 : How To Create That Special Bond

In the beginning, when the internet adoption was not that prevalent the number of ways that brands could show their customers that they care were limited. In the Digital age, the number of ways just keep growing and brands keep finding new ways to engage and connect with their audience.

Digital Marketing Part 2 : Understanding Segmentation & Then Targeting

Digital Marketing Part 2 : Understanding Segmentation & Then Targeting

Now that you have collected data about your consumers, how do you effectively target them? Consumers will be at different stages in the consumer decision journey. The main task now is to find ways to target them at these different stages and make better your marketing efforts.

Content Strategy Part 5 : Optimising Your Content

Content Strategy Part 5 : Optimising Your Content

You have invested time and money to create core strategies for your content. So this is what comes after. Consider this as the final touch up to your content. This is what makes your content presentable for search engines and all of those other things that are necessary to ensure that your content reaches the right audience.