9 Habits Every Content Marketer Needs To Embrace

9 Habits Every Content Marketer Needs To Embrace

One of the things I have noticed over the years is that when you get to read good content it's like music to your ears.Every content marketer out there has a way of doing things. Most of them out there are satisfied if they do justice to their work and move on from there. That [...]

Content Marketing: Why It Should Be At The Top Of Your To-Do List

Content Marketing: Why It Should Be At The Top Of Your To-Do List

Companies are coming up with creative ways to reach the perfect audience for their brand. They follow all the traditional methods that have worked for them for the past few years and are unwilling to take risks to invest in other forms of marketing.The usual suspects are as follows Advertising Media Campaigns Promotional offers The younger [...]

How Brands Engage With Customers

How Brands Engage With Customers

Why has it become so important for brands to engage with customers? Is there a need to do that and if there is, would you want to invest time and resources to create those experiences? Core values are different for different brands. Core values define what the brand stands for. Brands built with the sole [...]

Content: The Essence Of Marketing

Content: The Essence Of Marketing

Why has the word "Content" gained so much significance in the field of marketing? Is is because it's easy to create? Or that it requires a lot of investment or that it needs people with a particular skill set to create it. I know for a fact that Content if created with a purpose for [...]

Content Strategy & SEO: A Match Made In Heaven

Content Strategy & SEO: A Match Made In Heaven

In today’s day and age, it is paramount that a band have a content strategy or is at least planning to have one and align it with their SEO strategy. Content strategy can be in the form of videos, audio, books, blogs, websites, gamification etc. Customers are continuously scouring the internet for information about brands. [...]