My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
No two life experiences are the same. This is the case with blogs and bloggers. Everyone writes with a purpose. Whether that purpose is because it's your job or because you want to share your experience & thoughts with the rest of the world, every blog has an audience. Now here's the real question: Did you [...]
Companies are coming up with creative ways to reach the perfect audience for their brand. They follow all the traditional methods that have worked for them for the past few years and are unwilling to take risks to invest in other forms of marketing.The usual suspects are as follows Advertising Media Campaigns Promotional offers The younger [...]