How To Arrive At Crafting A Content Strategy

How To Arrive At Crafting A Content Strategy

My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.

9 Habits Every Content Marketer Needs To Embrace

9 Habits Every Content Marketer Needs To Embrace

One of the things I have noticed over the years is that when you get to read good content it's like music to your ears.Every content marketer out there has a way of doing things. Most of them out there are satisfied if they do justice to their work and move on from there. That [...]

How To Create A Blog That Your Audience Will Love

How To Create A Blog That Your Audience Will Love

No two life experiences are the same. This is the case with blogs and bloggers. Everyone writes with a purpose. Whether that purpose is because it's your job or because you want to share your experience & thoughts with the rest of the world, every blog has an audience. Now here's the real question: Did you [...]

Content Marketing: Why It Should Be At The Top Of Your To-Do List

Content Marketing: Why It Should Be At The Top Of Your To-Do List

Companies are coming up with creative ways to reach the perfect audience for their brand. They follow all the traditional methods that have worked for them for the past few years and are unwilling to take risks to invest in other forms of marketing.The usual suspects are as follows Advertising Media Campaigns Promotional offers The younger [...]

Content: The Essence Of Marketing

Content: The Essence Of Marketing

Why has the word "Content" gained so much significance in the field of marketing? Is is because it's easy to create? Or that it requires a lot of investment or that it needs people with a particular skill set to create it. I know for a fact that Content if created with a purpose for [...]