Effectively Materialising your ideas Ideas in the digital age is easier and cheaper.
We have access to so many platforms that weren't there about 15 years ago.
I am going to highlight two ways by which you can materialise your ideas based on resources,time & money.
When you are a growing company with limited resources and funds you have to find other ways in which you can scale your business without incurring a lot of expenses.
One of the ways to do that is to think about how your company can build a digital marketing strategy and invest in a few things that would help you scale effectively.
It has become so easy to understand and serve your customers in the digital age. The big question is how are you going to ensure that you serve your customers well.
What is your strategy to ensure customer retention and satisfaction?
In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services.
It is a way of empowering your customers.
Now that you have collected data about your consumers, how do you effectively target them? Consumers will be at different stages in the consumer decision journey. The main task now is to find ways to target them at these different stages and make better your marketing efforts.
When we look at generating insights in the digital age, information is available but we need to understand where to find the right kind.
One of the most useful ways to get this information is by understanding the consumer decision journey.
Your checklist to ensure that you have an optimised strategy in place when investing in Paid media.
Once your implementation of Earned and Owned media strategies are complete this should be your next logical step.