Aren't customers happy using your products/services? How unhappy could they be if they are using yours than the competitors? This question didn't pop up until companies started losing clients and were trying to figure out why after the fact
People dealing with clients on a regular basis need to understand the pain points and the need to set expectations. Each organization has a set of standards based on which it decides the level of expectations to be set. The usual suspects are size, wants and needs, client type and willingness to pay.
My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
Why has digital marketing gained so much significance in recent years?. Digital Marketing is an umbrella term which talks about marketing products and services using digital channels. In this article,I will be talking about all the digital channels that exist, the advantages that digital marketing has and why it has to be a crucial part [...]