Making Customers Happy- A Customer Success Strategy

Making Customers Happy- A Customer Success Strategy

Aren't customers happy using your products/services? How unhappy could they be if they are using yours than the competitors? This question didn't pop up until companies started losing clients and were trying to figure out why after the fact

How To Arrive At Crafting A Content Strategy

How To Arrive At Crafting A Content Strategy

My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.

Digital Marketing Part 2 : Understanding Segmentation & Then Targeting

Digital Marketing Part 2 : Understanding Segmentation & Then Targeting

Now that you have collected data about your consumers, how do you effectively target them? Consumers will be at different stages in the consumer decision journey. The main task now is to find ways to target them at these different stages and make better your marketing efforts.

Digital Marketing Demystified

Digital Marketing Demystified

Why has digital marketing gained so much significance in recent years?. Digital Marketing is an umbrella term which talks about marketing products and services using digital channels.  In this article,I will be talking about all the digital channels that exist, the advantages that digital marketing has and why it has to be a crucial part [...]